Proves that our instincts really are correct even if we don't know how to explain why.


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Makes learning Bayes Theorem funny-- as funny as statistics can be and you'll actually learn what a standard deviation is and how to calculate it. Great way to overcome fear of statistics.


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A fantastic business history book that explores why certain companies have the ability to succeed and how that is directly tied to their core values.


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An interesting read that really illuminates how entrepreneurs spend too much time in our businesses and not enough time on our businesses.


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Unlocks the secrets of successful product and service business marketing strategies from inception to commodity.


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